The author is dead all right but long live writing. This is the end of the Johnsonian Age, the end of the Romantic, Modernist Individual Genius. I think that blogs actually are retrograde—the last attempt of the old-fashioned author to hold on to old-fashioned authorship. I think very soon blogs might evolve to the point where most will be unsigned or the same blog will be written by several people together or separately and also posted without a name of a shared name. The blog lives but the idea that it is written by any one person or consciousness will be so over. It is nothing but net baby. Out of many one. Resistance is futile. Prepare to be assimilated.
—Michael Martone
